Contact

Tel Aviv — Lisbon — New York · Est. 2026

Ex
Ventures
Lab™

A venture studio that builds, backs and collaborates on beautiful business ideas that scale.

Say hello

After nearly a decade at Meta with x-ray vision into the world's fastest-growing brands, we left to build ventures of our own.

Recently built:

Nothin®UNSYNDropBerry Clean®Nothin®UNSYNDropBerry Clean®
About Ex Ventures Lab01

Home of simple ideas.

Ex Ventures Lab was founded to leverage our deep experience in performance creative, branding and business development. Processes that take most teams months, or even years, happen here at the speed of AI.

We found companies of our own, and partner with other founders to strengthen their product, creative engine and business growth.

3Co-founders
$1B+In media spend managed over the years
1Acquisition as late co-founders
Practices02

Our system
of building.

We have developed a detailed process to spot market shifts, investigate them, build a business around them, and create a beautiful brand and product that sells.

Reach out
Motion-blurred figure in warm orange light against a violet backdrop
Who we build with03

Ventures

So far, we have launched three health and wellness brands that make people's lives better.

Invest with Ex
  • Health2027

    Berry Clean

    Improving the health of people all over the world with a simple idea. Coming in 2027.

  • Nothin® logo over motion-blurred trees
  • Health2026

    Nothin®

    Supporting men's health and fertility through clean underwear.

  • Sleep2026

    UNSYN

    Healthier sleep with toxin-free, non-synthetic bed sheets and pajamas.

  • Nothin® logo over motion-blurred trees
Team05
Lisbon01

Udi Avital

Founding Member

Ex-Meta creative leader, award-winning creative director (three-time Cannes Lions winner) and lecturer at Tel Aviv University.

Tel Aviv02

Adam Raz

Founding Member

Ex-Meta vertical lead and former chief marketing officer of a health startup.

Lisbon03

Eran Efrima

Founding Member

Ex-eToro marketing and operations specialist with two company acquisitions.

Motion-blurred portrait against a blue sky
Reach out to us
Focus · Deep focus